#Google Ads#Negative Keywords#Budget Optimization#PPC
Running Google Ads is kind of like playing poker. You can win big if you know what you’re doing, but if you’re careless, your chips (aka budget) disappear fast.
One of the fastest ways marketing budgets are wasted is showing up for irrelevant searches. If you offer premium masterclasses, you don't want to pay ₹150 for someone searching "free digital marketing course pdf download". Negative keywords are the digital velvet ropes keeping unqualified searchers away from your budget.
Match Types for Negative Keywords
- Negative Broad Match: Blocks queries containing all specified negative words regardless of order.
- Negative Phrase Match: Blocks queries containing terms in the exact sequence specified.
- Negative Exact Match: Blocks queries only when the search phrase matches word-for-word.
Where to Find Negative Keywords
Review your Search Terms Report weekly. Filter for terms that generated clicks with 0 conversions and add them directly to your account-level Negative Keyword List.
V
Vaibhav Kakkar
Lead Industry Practitioner & Senior Educator at IDS
